The way aerospace buyers find suppliers has changed. Most manufacturers haven't. Ten years ago, a strong showing at an aerospace trade show and a solid network of referrals could keep your shop's pipeline full. That model still works, but it works less reliably every year. Procurement engineers and sourcing managers have shifted enormous amounts of their supplier research online. They're running searches like "aerospace CNC machining titanium components" or "AS9100 precision

You know that feeling when you finally find a mechanic you can trust. Maybe it's your neighbor who spends every weekend in his garage, always has grease under his fingernails, and tells you straight what's wrong without padding the bill. You stop worrying about getting taken advantage of. You just call him. That's the same feeling a good B2B marketing strategy consultant gives you. Someone in your corner who knows the territory, tells you the truth, and helps you focus on wha

Marketing is one of those things small manufacturers know they need but rarely have the bandwidth to figure out. You're running a shop, managing jobs, chasing deadlines, and somewhere on the to-do list is "get more customers." The problem is, the moment you start looking for help, you run into an industry full of vendors who are very good at sounding helpful and very skilled at selling you what they offer, regardless of whether it's what you actually need. This isn't a cynica